Exercise equipment store is the new name for a clothing line that started in 2012, and it’s still getting traction.
In the latest iteration, the brand will launch its own line of exercise equipment, and also offers accessories.
The brand has already received a lot of attention for its fitness apparel, including the Bikram yoga pants, which offer a similar shape to the Adidas yoga pants but offer an understated fit.
The new line will also offer the same workout gear that you find at fitness stores, but with the added benefit of a name that is both recognizable and appealing to consumers.
“Our aim is to capture the attention of the consumer with our brand,” a spokesperson told BuzzFeed News.
“We wanted to make it clear to people that exercise equipment is a way of life, not just an activity.”