Greg Smith, the co-founder of legendary fitness company Deadlift, recently opened a new gym in New Jersey that has a reputation for producing top-notch athletes.
It’s not a new idea, but Smith says that the new gym is different than the rest of his gym, which has a number of high-profile clients like NBA star LeBron James, who owns the Brooklyn Nets and owns a home gym.
“I’ve always said, if you want to be a top athlete, you’ve got to be the best in your class,” he says.
“And the reason I said that is that when I went to college, I was never going to be able to train at a top-level gym.
I didn’t want to train like a top 10-year-old, or a top five-year old, or anything like that.
I wanted to train with guys who could beat me in the weight room.
And I was like, I’ll just go to the gym and do whatever the hell I want.”
“It’s about me” Deadlift is currently one of the most profitable businesses in the world.
The company is estimated to make $20 billion a year in revenue, and Smith says the gym has a very good reputation.
“You have to do well at Deadlift to be on the top, and that’s the case for all of us,” he explains.
“There’s no better place in the country to do that than New Jersey.
We do everything that they do, so we’ve got the reputation for training top athletes.”
Deadlift has a history of producing athletes.
When it opened in 2002, the gym’s founders had no idea how many people would be using the gym.
Smith says he started his company in order to give athletes a place to train.
“We’re going to help athletes become more than just a weight room,” he tells me.
“When you’re competing, it gets harder and harder to get your best workout in.
You can’t just sit around and eat a steak and have a good workout, because you can’t.”
So, in the end, Smith started his own gym and now he’s one of a select few who can do so.
“It was a lot of work,” he admits.
“My wife and I put our lives on hold, so I’m just trying to help other people.
I have my own gym.
That’s my motivation.”
In this case, it wasn’t about the money.
The gym is a little more than 100 square feet, and it’s located just outside of a strip mall in an upscale area of New Jersey, just a few blocks from the state capitol.
It has about 100 employees, but it’s also staffed with a small staff of six or seven people.
Smith is a big proponent of having a small crew, and he also has a passion for training people who are less experienced.
“If you can teach people to do a little bit more, it makes a big difference in their life,” he laughs.
“A lot of people, they’re in the gym, they just don’t understand how to work hard and not be a pain in the ass.
You need to be motivated, and the people who have that are going to train their ass off.”
For many, the concept of training at a gym is unfamiliar.
For others, it can be a way to escape a busy workweek.
Smith and his co-founders started the gym to provide a place for athletes to practice their sport and improve their body composition and strength.
“The gym was kind of like a way for us to keep our bodies healthy,” he remembers.
“To keep them healthy, to keep us active, and to keep each other in shape.
That was the main thing that we were trying to do.
The main thing was to keep people motivated.
And the gym wasn’t for everybody.”
The gym, along with other gym chains like Deadlift Fitness, have a strong reputation.
The founder of Deadlift once told an interviewer that the gym is the best place to find a “lifetime friend” and “the closest thing you have to a family.”
“We’ve had some of the best clients in the history of Deadlifting,” he added.
The founders have also been vocal about the fact that Deadlift can be expensive to run, and they’ve talked about the costs of running at the gym in recent years.
Deadlift says it has a budget for its equipment.
In addition to the equipment, the company provides a variety of other services.
For example, Deadlift provides its members with nutrition.
When you purchase a membership at the Deadlift gym, you’ll get a complimentary meal.
But when you get there, you can also order a variety and expensive food.
“Some of the food is very expensive, like, $60 per meal,” Smith says.
“[And] some of our food is more expensive, and