The Next web’s Jeff Greenfield is reporting that a music gear maker has opened up in California.
The company is called Music Factory, and it offers a variety of audio gear, such as DJI’s Phantom, the DJI Mavic, the GoPro Hero4 and the Phantom 4.
It’s based in the San Jose area, and the CEO is Matt Siegel.
It has plans to add new equipment to its catalog, but hasn’t made any announcements yet.
“Music Factory is a brand new company, but I can’t share any details at this time,” Siegel wrote in an email.
He told Greenfield that he’s not aware of any previous music gear manufacturers and that he has no current plans to build out.
Music Factory does, however, have a history of success.
The startup was founded in 2015 by the former DJ Ira Berkowitz.
The CEO quit DJI in 2014 and returned to the company, becoming the first person to launch an audio gear company.
That same year, Siegel bought DJI out of a $100 million deal, and DJI continued to grow.
The music company was still operating as an independent company at the time of Siegel’s departure.
It was bought by Amazon for $1.2 billion in March 2018, and Siegel returned to DJI, where he remained until 2018.
The acquisition led to a lot of changes in DJI.
Berkowitz left DJI to form his own audio-producing company, SoundCloud, and his former colleagues at DJI began to leave the company as well.
DJI said that Siegel had been a key architect of the acquisition, and that Siegeltos departure was one of the reasons for the company’s recent acquisition of the GoPro.
In February 2018, Siegels purchase of DJI was announced, and SoundCloud launched a product called DJI Sound.
A year later, the company announced that Sike would remain CEO and head of the company.
He said at the Time Warner Summit that DJI Music Factory will continue to focus on delivering a broad range of products for DJs.